CRM (Customer Relationship Management)

Definition: A term representing the business strategy built around the concept of improved customer service. The CRM definition involves all aspects of communications an organization has with its clients.

What This Means: Typically this term refers to a software application used to manage relationships with customers. Each interaction (phone conversation, marketing campaign, etc.) with a customer is generally added to a customer’s contact history and staff can retrieve information on customers from the database as necessary.

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