Target Audience

Definition: The target audience is a general or very specific group of people who are the primary users for which the information is being reported.

What This Means: In education, the target audience is significant in determining how we format or compose reports. With the use of public web sites, knowing our target audience does not ensure that they are the only ones that will be using our data. The target audience is often the determiner in how esoteric the descriptions, labels, and legends are in tables and reports.

As used in DataSpecs, target audience is the group of persons who are the expected primary users of the data or data grouping (Collection, Repository, etc.).

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